The Power to Overthrow Facebook

15Dec07

There was a time when marketers ruled the world. We mass produced everything. Faced little competition. Charged what we liked for our products. And consumers, with few options available to them, happily bought what we sold. But with the dawn of information age came choice. And power.
A poignant example of how consumers now control marketing [...]

Filed under: marketing, pop culture   |  1 Comment
Tags: advertising, Beacon, Bonfire, Facebook, marketing, social networking