I like brands that make me feel good about me. And Honda does just that with it’s new Civic Hybrid microsite. ProblemPlayground.com takes a glass-half-full approach with its tag line “The Joy of Problems” – the Civic Hybrid lets you do your part for the environment without sacrificing what you want.
This site does 3 things very right:
(1) It explains hybrid technology in simple terms. Braking charges the battery. Battery kicks in while car is idling. No gas while idling means fewer CO2 emissions. Less CO2 results in a greener planet.
(2) It makes hybrid technology relevant to my lifestyle. The government subsidizes the purchase of hybrid vehicles with tax credits. Higher fuel efficiency means fewer trips to the gas station. And this adds up to more cash in my pocket.
(3) It allows the online community to build the Problem Playground. One by one, users add a puzzle piece to the picture. And when the Playground is unveiled on February 4, we’ll all feel proud for having solved the puzzle. Even better, one lucky player will win a brand new Civic Hybrid.
If problems are a joy, I can’t wait to experience a whole playground full of them!
Filed under: environment, marketing | 4 Comments
Tags: honda civic, hybrid, problem playground, puzzle, web
thanks for the link.
Hybrids aren’t the answer. They still pollute – just a little less than a regular car. What we need are alternative fuel solutions.
Thanks for the comment!
I couldn’t agree more re: the need for an alternative fuel source. Problem is, even once a sustainable solution does become available, it’s difficult for individual consumers to force adoption of technology amongst policy makers. Most governments have a vested interest in the fossil fuels industry and care more about the bottom line than the environment.
It’s certainly a stop-gap solution. In the meantime, what we can do is support eco-friendly developments, however marginal. And if tax breaks on hybrids are any indication, government is willing to follow the money and support the innovators.
Besides, even the smallest efforts can add up to a big impact.