“NEW” Diamond Shreddies
25Feb08
Who says you need new news to get noticed? In the absence of real product innovation, Post has chosen to poke fun at themselves with the launch of their “new” diamond-shaped Shreddies. For the dimwitted among us, this may just be an exciting development in breakfast cereal. And for the more astute, it’s good for a laugh. Regardless, the ads deliver the top-of-mind awareness the campaign was crafted to achieve.
Check out the actual focus groups conducted prior to launch at diamondshreddies.ca. Research suggests that the average consumer is getting smarter and more discerning. These videos offer irrefutable proof to the contrary. Enjoy!
Filed under: marketing | 3 Comments
Tags: advertising, diamond Shreddies, marketing, product innovation, video
Hey that’s fantastic! I wouldn’t want boring old square ones…. everone know’s that diamonds are a girl’s best friend ;P Any idea how much the sales of their product have gone up?
The Brief:
“Shreddies have been square for over 60 years in Canada. Our brief was to get people to look at Shreddies again.”
Advertising Agency: Ogilvy Toronto, Canada
Creative Director: Nancy Vonk
Art Director / ACD: Ivan Pols
Art Director / ACD: Tim Piper
Copywriter: Hunter Somerville
Photographer: Robyn Vickers
Published: 2007
Tahnks for posting