Converse Spelling Bee & SEM

24Oct08

OK so I realize this is old news. Yet I feel the need to document it anyway because it’s the first campaign of its kind. Everyone understands the value of SEM – consumers search relevant terms, your ad pops up, and the click through rates are better than display advertising. Point taken. Sign me up. [...]

Filed under: marketing   |  2 Comments
Tags: converse, microsite, search engine marketing, SEM, spelling bee, web