iPod: I Love (Hate) You

09Feb08

According to Seth Godin, all marketers use one of three levers to sell their products: love, hope or fear. He shared some familiar examples: purveyors of health insurance appeal to fear; the beauty industry counts on hope. But love is what throws me for a loop. There is one product I truly love, yet also [...]

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Tags: apple, iPod, marketing, Nano, Seth Godin, Shuffle