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	<description>marketing, media, cultural commentary and more</description>
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		<title>lindsayshea.wordpress.com</title>
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		<title>Converse Spelling Bee &amp; SEM</title>
		<link>http://lindsayshea.wordpress.com/2008/10/24/converse-spelling-bee-sem/</link>
		<comments>http://lindsayshea.wordpress.com/2008/10/24/converse-spelling-bee-sem/#comments</comments>
		<pubDate>Sat, 25 Oct 2008 04:09:37 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[converse]]></category>
		<category><![CDATA[microsite]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[spelling bee]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=97</guid>
		<description><![CDATA[OK so I realize this is old news. Yet I feel the need to document it anyway because it&#8217;s the first campaign of its kind. Everyone understands the value of SEM &#8211; consumers search relevant terms, your ad pops up, and the click through rates are better than display advertising. Point taken. Sign me up. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=97&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Converse Spelling Bee</media:title>
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			<media:title type="html">Converse Spelling Bee Google Search Results</media:title>
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		<item>
		<title>Addict-o-matic: Inhale the Web</title>
		<link>http://lindsayshea.wordpress.com/2008/05/22/addict-o-matic-inhale-the-web/</link>
		<comments>http://lindsayshea.wordpress.com/2008/05/22/addict-o-matic-inhale-the-web/#comments</comments>
		<pubDate>Fri, 23 May 2008 03:47:32 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[addictomatic]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=94</guid>
		<description><![CDATA[This site is &#8211; in a word &#8211; brilliant. It combines the best of search and social media into one neat little package. It&#8217;s all well and good to search Flickr, then perhaps YouTube and Technorati for content of interest. But flitting from one site to the next gets a bit tiresome. With Addict-o-matic, you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=94&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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		<title>Canadian Club? Damn Right</title>
		<link>http://lindsayshea.wordpress.com/2008/05/03/canadian-club-damn-right/</link>
		<comments>http://lindsayshea.wordpress.com/2008/05/03/canadian-club-damn-right/#comments</comments>
		<pubDate>Sun, 04 May 2008 02:32:09 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[canadian club]]></category>
		<category><![CDATA[CC]]></category>
		<category><![CDATA[whiskey]]></category>
		<category><![CDATA[whisky]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=89</guid>
		<description><![CDATA[I&#8217;d read about this campaign in the industry mags. But only in the last 3 weeks have I begun to see it firsthand in transit shelters throughout Toronto. At first glance I was appalled at the headline &#8220;Your dad had a van for a reason&#8221;. The feminist in me couldn&#8217;t reconcile the idea that Canadian [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=89&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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		<title>Web 2.0 Taken Too Far?</title>
		<link>http://lindsayshea.wordpress.com/2008/04/30/web-20-taken-too-far/</link>
		<comments>http://lindsayshea.wordpress.com/2008/04/30/web-20-taken-too-far/#comments</comments>
		<pubDate>Thu, 01 May 2008 03:19:36 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[modernista]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=85</guid>
		<description><![CDATA[Ah yes, we l33t geeks love web 2.0. Community. Social networking. Collaboration. [insert new marketing buzz word here]. No moderation. The truth, uncensored. A dream soapbox for most, but for an old school marketer, it&#8217;s absolutely terrifying. As digital marketers, it&#8217;s our job to take these people by the hand and lead them into the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=85&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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		<title>HP Falls Flat on Flickr</title>
		<link>http://lindsayshea.wordpress.com/2008/03/18/hp-falls-flat-on-flickr/</link>
		<comments>http://lindsayshea.wordpress.com/2008/03/18/hp-falls-flat-on-flickr/#comments</comments>
		<pubDate>Wed, 19 Mar 2008 03:55:28 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[mosaic]]></category>
		<category><![CDATA[photography]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=80</guid>
		<description><![CDATA[Much like music, photos have gone the way of the intangible. No longer do people gather around the old photo album to relive memories. Now they simply upload to Flickr, tag them in Facebook or email to friends and family. It&#8217;s all about digital sharing. And while the medium may seem impersonal, the content is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=80&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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		<media:content url="http://lindsayshea.files.wordpress.com/2008/03/hpmosaicbanners.jpg" medium="image">
			<media:title type="html">HP Mosaic Banner</media:title>
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		<media:content url="http://lindsayshea.files.wordpress.com/2008/03/hpmosaicmicrosite.jpg" medium="image">
			<media:title type="html">HP Mosaic Microsite</media:title>
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		<item>
		<title>New Frontiers in Web Navigation</title>
		<link>http://lindsayshea.wordpress.com/2008/03/03/new-frontiers-in-web-navigation/</link>
		<comments>http://lindsayshea.wordpress.com/2008/03/03/new-frontiers-in-web-navigation/#comments</comments>
		<pubDate>Tue, 04 Mar 2008 01:58:05 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[navigation]]></category>
		<category><![CDATA[portfolio]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=75</guid>
		<description><![CDATA[Admittedly, web design has come a long way since the likes of this in the early 90s. But have we become complacent in our craft? Many sites rely on the standard layout: 1 large piece of real estate, 3 small badges and either left or top-navigation. Now don&#8217;t get me wrong &#8211; websites are designed [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=75&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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			<media:title type="html">Filippa Smedhagen</media:title>
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		<media:content url="http://lindsayshea.files.wordpress.com/2008/02/dstrict_sm.jpg" medium="image">
			<media:title type="html">d’strict</media:title>
		</media:content>

		<media:content url="http://lindsayshea.files.wordpress.com/2008/02/sectionseven_sm.jpg" medium="image">
			<media:title type="html">SectionSeven</media:title>
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		<item>
		<title>&#8220;NEW&#8221; Diamond Shreddies</title>
		<link>http://lindsayshea.wordpress.com/2008/02/25/new-diamond-shreddies/</link>
		<comments>http://lindsayshea.wordpress.com/2008/02/25/new-diamond-shreddies/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 03:36:47 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[diamond Shreddies]]></category>
		<category><![CDATA[product innovation]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=73</guid>
		<description><![CDATA[Who says you need new news to get noticed? In the absence of real product innovation, Post has chosen to poke fun at themselves with the launch of their &#8220;new&#8221; diamond-shaped Shreddies. For the dimwitted among us, this may just be an exciting development in breakfast cereal. And for the more astute, it&#8217;s good for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=73&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lindsayshea.wordpress.com/2008/02/25/new-diamond-shreddies/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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		<title>Ugly Mug &amp; the Truth About Coffee</title>
		<link>http://lindsayshea.wordpress.com/2008/02/18/ugly-mug-the-truth-about-coffee/</link>
		<comments>http://lindsayshea.wordpress.com/2008/02/18/ugly-mug-the-truth-about-coffee/#comments</comments>
		<pubDate>Mon, 18 Feb 2008 06:19:59 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[life in genereal]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[coffee]]></category>
		<category><![CDATA[truth]]></category>
		<category><![CDATA[Ugly Mug Coffee Company]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=71</guid>
		<description><![CDATA[Our job as marketers is to fabricate an image for the products we sell. Preferably one that consumers find appealing. One that makes you feel like a better person for having chosen said product. Something that people will connect with. Unless you&#8217;re the Ugly Mug Coffee Company. In which case, you remind consumers of what [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=71&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lindsayshea.wordpress.com/2008/02/18/ugly-mug-the-truth-about-coffee/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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			<media:title type="html">Ugly Mug - Morning People</media:title>
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		<title>iPod: I Love (Hate) You</title>
		<link>http://lindsayshea.wordpress.com/2008/02/09/ipod-i-love-hate-you/</link>
		<comments>http://lindsayshea.wordpress.com/2008/02/09/ipod-i-love-hate-you/#comments</comments>
		<pubDate>Sat, 09 Feb 2008 19:14:30 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[Nano]]></category>
		<category><![CDATA[Seth Godin]]></category>
		<category><![CDATA[Shuffle]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=69</guid>
		<description><![CDATA[According to Seth Godin, all marketers use one of three levers to sell their products: love, hope or fear. He shared some familiar examples: purveyors of health insurance appeal to fear; the beauty industry counts on hope. But love is what throws me for a loop. There is one product I truly love, yet also [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=69&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://lindsayshea.wordpress.com/2008/02/09/ipod-i-love-hate-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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		<title>McDonald&#8217;s Sponsors Report Cards</title>
		<link>http://lindsayshea.wordpress.com/2008/01/27/mcdonalds-sponsors-report-cards/</link>
		<comments>http://lindsayshea.wordpress.com/2008/01/27/mcdonalds-sponsors-report-cards/#comments</comments>
		<pubDate>Sun, 27 Jan 2008 18:03:34 +0000</pubDate>
		<dc:creator>lindsayshea</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[report cards]]></category>

		<guid isPermaLink="false">http://lindsayshea.wordpress.com/?p=59</guid>
		<description><![CDATA[At a time when marketers are feeling the burden of social responsibility, it&#8217;s hard to imagine how this initiative came to pass. The Seminole Country Florida School District recently partnered with McDonald&#8217;s to subsidize the printing of report card envelopes for primary school students. The envelopes promise a free Happy Meal to any student that: [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=lindsayshea.wordpress.com&amp;blog=1828917&amp;post=59&amp;subd=lindsayshea&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">lindsayshea</media:title>
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			<media:title type="html">McDonald’s Sponsors Report Cards</media:title>
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